Twitter to Predict What You Want to See, When It Happens
- Company improving ways to personalize news, events of interest
- Latest effort to make Twitter easier to use, broaden audience
Photographer: Alex Flynn/Bloomberg
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Twitter Inc. will personalize news for users and send them notifications of events, trying to attract a bigger, broader audience with one of its most comprehensive product updates in years.
The changes follow several iterations to make the social-media platform less cumbersome for new users, who may find it hard to decide whose opinions to follow and how to engage in conversations. Now, Twitter will predict relevant topics and send breaking-news notifications based on a person’s interests. It’s overhauling the explore section of the mobile app to show curated content for major events and stories that are organized by topics like news, entertainment and sports.