African Cocoa Giants to Work Together on Sales Strategy
- Two West African countries grow about 60% of world’s cocoa
- The nations plan to harmonize their marketing systems
Photographer: Jose Cendon/Bloomberg
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Ivory Coast and Ghana, which together supply about 60 percent of the world’s cocoa, will start coordinating their sales of the beans as part of efforts to exert more influence on the market.
The West African neighbors want to harmonize their marketing systems and officials from each country will visit the other to exchange information, Joseph Boahen Aidoo, chief executive officer of Ghana’s cocoa regulator, told reporters in Abidjan, Ivory Coast’s commercial capital, Wednesday.