Zara Goes High-Tech in Race With Amazon
- Zara chain started online sales in Australia, New Zealand
- Retailer adds augmented reality, Microsoft Spain board member
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Inditex SA is benefiting from investments in technology that are boosting efficiency online and in stores, helping the Zara owner contend with Amazon.com Inc.’s foray into the fashion aisle.
Earnings in the three months through April of 851 million euros ($999 million) beat analysts’ estimates, and the gross margin widened after reaching the lowest in a decade last year. Sales however missed expectations, according to the statement Tuesday.