Amazon’s Clever Machines Are Moving From the Warehouse to Headquarters

In a major reorganization, the retail veterans who once decided what to sell on the site have lost out to the marketplace data scientists.

An automated transport robot moves goods in a storage unit at the Amazon.com Inc. fulfillment center in Robbinsville, New Jersey.

Photographer: Bess Adler/Bloomberg
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Amazon.com Inc. has long used robots to help humans move merchandise around its warehouses. Now automation is transforming Amazon’s white-collar workforce, too.

The people who command six-figure salaries to negotiate multimillion-dollar deals with major brands are being replaced by software that predicts what shoppers want and how much to charge for it.

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Amazon’s Clever Machines Are Moving From the Warehouse to Headquarters