Economics
Most Profitable India Store Taking Winning Small-Town Bet Online
- V-Mart also plans to add 40 stores each year in small cities
- V-Mart’s return on equity is the highest among its India peers
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V-Mart Retail Ltd., India’s most-profitable department store chain, is planning to sell apparel and other goods online in a bid to attract youth in villages and small towns.
The retail store, which runs medium-sized stores that sell clothes, accessories, footwear and everyday staples, is also planning to add 30 to 40 stores every year to its current 177 stores, Samir Misra, the Harvard University-educated chief operating officer of the retailer, said in an interview. About 80 percent of V-Mart’s stores are located in cities with a population below one million.