Facebook Faces Criticism of Ad Policy From Global Publishers

  • Groups representing 120 countries attack political ad plan
  • Policy lumps fair journalism with political ads, group says

Photographer: Andrew Harrer/Bloomberg

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Facebook Inc. is facing more blowback for its decision to categorize the promotion of news articles as political content, with global publishers now urging Chief Executive Officer Mark Zuckerberg to change its policy.

Seven trade groups representing media publishers and broadcast organizations in more than 120 countries including the New York Times, BBC.com and 21st Century Fox, sent a letter to Zuckerberg Monday. They’re criticizing the social media giant’s decision to place ads publishers buy to boost exposure to their political articles in a public database alongside the ad information of political candidates.