Scared by Facebook? Wait Till Millennials Are Selling Their Data

Once regulators have tackled privacy, control is next issue
Facebook scandal has raised awareness of the value of data

Millennials are trying to work out how to regain control of their personal online data and monetize the information.(Source: Bloomberg)

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By Marie Mawad, Helene Fouquet, Nico Grant, and Dandan Li

June 8, 2018 at 3:00 AM UTC

This article is for subscribers only.

Alice Liogier wants to slap a price on her data.

The 23-year-old graduate student from Paris is researching the commercial use of personal information in the age of big data and she’s reached a controversial conclusion: If people really do own their data, then they should be allowed to sell it.