Fashion
Prada's Scion Steps Off the Racetrack and Into the Executive Suite
- Rally driver Lorenzo Bertelli, son of co-CEOs, takes key role
- Possibility of successor puts deal talks on hold, people say
Lorenzo Bertelli, the 30-year-old son of Prada’s co-chief executive officers, has joined the company in a key role, putting him into position as a possible successor to the husband-and-wife duo that turned the Italian luggage maker into a global fashion powerhouse.
The eldest son of Miuccia Prada and Patrizio Bertelli joined as head of digital communication last September, a spokeswoman said. The scion of one of Italy’s wealthiest families is winding down his career as a racecar driver to join Prada, but the company had not previously disclosed the appointment.