Amazon Buys Rights to Stream English Premier League Matches
- Acquisition is further sign of Amazon’s push into live sports
- Deal is potential threat to U.K. pay-TV incumbents Sky, BT
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Amazon.com Inc. bought a package of live broadcasting rights for English Premier League soccer, the first foray by a U.S. tech giant into Europe’s most lucrative sports league.
Amazon will show two full rounds of matches per season, comprising 20 games, for three years starting in 2019, the Premier League said in a statement Thursday. The games will be available on Amazon Prime Video in the U.K. at no extra cost to users, Amazon said.