Rich Moms and Millennials Make Canada Hot for Rolls-Royce

When Rolls-Royce Motor Cars unveiled its first-ever SUV in the Americas last month, it chose Vancouver. On day one, it sold six, which start at C$399,000 ($308,000) each -- not bad for a bespoke brand that delivered just 3,362 cars worldwide last year.

When it comes to supercars, Canada -- somewhat oddly -- punches above its weight. Canada accounts for roughly 10 percent of Rolls-Royce’s sales in the Americas though the country’s rich represent only 6 percent of the hemisphere’s high-net-worth population. One of Rolls-Royce’s top-performing dealerships globally is in Vancouver, a city of 2.4 million people. One of every 10 vehicles sold last year in Canada were luxury wheels, according to DesRosiers Automotive Consultants.