Tech Company Gives Conference Guests Stock as a Party Favor

Technology conference attendees are used to receiving swag bags, with phone chargers, T-shirts and notepads inside. How about the gift of company stock?

Zuora Inc., which makes a subscription management software for businesses, will give a share of its stock to each of the attendees at its conference Tuesday. Shares have doubled since the San Francisco-based company went public two months ago to $28.02 at Monday’s close. The gift is meant to be a thank you to the almost 2,000 guests, many of whom are customers and partners who have attended the gathering for years.