Climate Changed
Mars Is Betting Greener Chocolate Bars Will Be Great for Profit
- Cutting greenhouse gas emissions is advantage for candymaker
- Mars working directly with farmers to buy raw materials
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Mars Inc., the maker of its namesake chocolate bar and Wrigley’s chewing gum, is spending $1 billion on sustainability with a strategy to make greener practices increase profits.
“There is a very concrete business case to this,” Barry Parkin, chief procurement and sustainability officer at Mars, said in a phone interview. “We’re going to get a payback on that billion several times over.”