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Apple Makes Strongest Statement Yet on Data Privacy

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The Takeaways From Apple's Annual Developers Conference

Apple is making its strongest statement yet today on privacy and the inclination of companies like Facebook to track users.

Apple’s software engineering head Craig Federighi said the company will make it “dramatically more difficult” for data companies to track individual users. It’ll raise alerts to let customers decide on a case-by-case basis whether they want to let “clever and relentless” data companies track them.