Canada Goose Plots China Expansion
- High-end coatmaker plans to open two physical retail stores
- Toronto company also adding e-commerce on Alibaba’s Tmall
Photographer: Galit Rodan/Bloomberg
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Canada Goose is heading to China, opening two stores and a regional headquarters as it hopes to win over more luxury shoppers who desire the warmth and fashion cred of a $900 parka with the brand’s patch on its sleeve.
Chief Executive Officer Dani Reiss said he’s making “significant investments” in China and outlined the coatmaker’s plan to open a Beijing flagship and a shop in Hong Kong this fall, along with an e-commerce business on Alibaba’s online Tmall. The Toronto-based company will partner with retail management firm ImagineX Group to help with operations, including staffing and daily administration.