Cryptocurrencies
Forget Airline Miles. Crypto Coins Are Coming to Reward Programs
- Retailers, car rental companies look to shift incentives
- Tokens can often be converted to cash, digital currencies
Photographer: Luke MacGregor/Bloomberg
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Rene Konrad earns bonus miles from four airlines, plus loyalty points from six retailers and credit cards. But the one loyalty program he is most excited about now offers him something different: digital coins.
Before he jumps on the train to Zurich most mornings, Konrad grabs a bottle of Caffe Lattesso. The 41-year-old can get about 12 Lattessocoins by entering a code from the bottle into a website. In a few months, the accumulated coins -- which only became available in April -- should become tradeable for other digital tokens, as well as cash.