Ad Industry Fear of Google Briefly Confirmed as GDPR Starts
- Rivals saw more ads in Europe run through Google on May 25
- Search giant accused of ‘putting a gun’ to publishers’ heads
The GDPR Explained in 75 Seconds
This article is for subscribers only.
For months before European data-privacy laws came into effect, Google’s rivals fretted that the search giant was poised to benefit at their expense. On the first day operating under the new rules, that concern was briefly warranted.
Europe’s General Data Protection Regulation requires companies to gain consumer consent for data they collect and use, including the cookies that track where people go online and enable billions of dollars in targeted ads.