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In Morocco Boycott, Anger, Layoffs and Bloated Udders

  • Centrale Danone says social media boycott will lead to layoffs
  • Morocco struggling between boosting development and cost cuts
Dairy Products Manufacture At Danone SA's Russia Factory
Photographer: Andrey Rudakov
Updated on

An online boycott campaign protesting rising food prices in Morocco has prompted the local unit of French dairy giant Danone to cut raw milk purchases and plan layoffs, underscoring the political and economic cost of simmering unrest in the North African monarchy.

The campaign, which began last month on Facebook, initially singled out Centrale Danone, mineral water company Oulmes and the country’s leading fuel distributor, Afriquia SMDC. It later expanded to include the country’s fish markets, as anger simmered over the uptick in consumer prices that hit 2.7 percent in April, its highest level since 2013.