Musk Picks Random Date to Unveil Tesla Model Y Then Sticks to It

  • Musk chooses March 15 because Ides of March ‘sounded good’
  • The Model Y crossover is due to go into production in 2020

Elon Musk's Twitter Tirade

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Elon Musk randomly picked a date to unwrap the Tesla Model Y, one of the next vehicles in the carmaker’s lineup, before locking it in for the official unveiling.

In a Twitter exchange on Thursday, Tesla Inc.’s chairman and chief executive officer said he’d initially made up March 15 as the date. He later settled on the day because he said it also aligned with the company’s launch plans.