BuzzFeed Opens New Hollywood Chapter With R. Kelly Documentary
- Production for Hulu marks company’s latest programming deal
- CEO Peretti says BuzzFeed seeing ‘double-digit’ sales growth
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BuzzFeed is getting more serious about Hollywood.
The digital media outlet, famous for its quizzes and listicles, is developing a documentary about the singer R. Kelly for the Hulu streaming service as part of a renewed push to reduce its dependence on ad sales by getting into television and movies.