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Sony's New CEO Sets Low Bar With Conservative Mid-Term Targets

  • Former CFO Kenichiro Yoshida embraces conservative outlook
  • Sony also unveils purchase of EMI music catalog for $2 billion
Bloomberg business news
Bloomberg’s Stevenson reports on Sony CEO Yoshida’s plan to move away from hardware and towards content. (Source: Bloomberg)
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Sony Corp., once known for pushing the boundaries of technology, is starting to look a little bit boring under Kenichiro Yoshida.

The new chief executive officer’s reputation as a stoic numbers guy was demonstrated on Tuesday when he unveiled mid-term targets for the first time as chief executive officer, predicting conservative profit growth across most divisions over the next three years as the company focuses more on content and services.