Xiaomi Expands in Europe With First Store in Paris
- France, Spain, Italy shop openings are developed markets test
- Smarpthone maker’s 2018 Europe focus paves way for the U.S.
Photographer: Qilai Shen/Bloomberg
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Chinese smartphone maker Xiaomi Corp. is opening a store in Paris and planning for more shops in France, Spain and Italy, testing the appetite of consumers in developed markets as its executives consider a U.S. expansion.
“Every morning I think about the U.S. market and when we’ll launch there,” Xiaomi Senior Vice President Wang Xiang, who heads global operations, said Tuesday in an interview in Paris. “But 2018 is the year of Europe.”