Economics
Saks Offers Facial Workouts, Threaded Brows in Cosmetics Redo
- Retailer takes beauty to second floor in break with tradition
- Revamped department on Fifth Avenue is larger, less frenetic
The Gucci store in Saks Fifth Avenue's new beauty floor.
Photographer: Sarah Blesener/Bloomberg
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Saks Fifth Avenue wants to elevate cosmetics shopping to a whole new level. Literally.
The luxury retailer is breaking with decades of tradition by moving its beauty section from street level to the second floor of its flagship store in midtown Manhattan, expanding its size by 40 percent and offering high-end services such as face workouts and slimming massages.