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Facebook Rethinks News Organizations as Political Advertisers

  • Company planned to put some ads by news outlets in database
  • News Media Alliance calls notification ‘deeply problematic’
Facebook App And Logo As Crisis Reignites Washington Scrutiny Of Social Networks
Photographer: Andrew Harrer/Bloomberg
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Facebook Inc. doesn’t know how news organizations will fit into an initiative to provide transparency for political advertising on its social network.

The company came up with a policy that puts news publishers in the same category as political publishers for the purposes of its new ad-transparency efforts. Facebook told media organizations they would have to verify their identities and have any ads promoting stories about politics placed in a public database, just like political campaigns would.