Zara Greets London Shoppers With Robots, iPads and Connected Mirrors
- New London flagship aims to emulate convenience of e-commerce
- Retailer seeking to capitalize on fast-growing online business
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At Zara’s new flagship store in London, shoppers can swipe garments along a floor-to-ceiling mirror to see a hologram-style image of what they’d look like as part of a full outfit.
Robot arms get garments into shoppers’ hands at online-order collection points. iPad-wielding assistants also help customers in the store order their sizes online, so they can pick them up later.