Hyperdrive
BMW Has Some Production Tips as E-Car Rivalry With Musk Ramps Up
- Automation isn’t everything, BMW’s production head says
- BMW expects mid-triple digit million euro savings on e-plan
The 'Priority Is Clearly Electrification,' BMW’s CEO Said on April 25
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As Tesla Inc. struggles with producing its first high-volume car, BMW AG has some ideas its electric-vehicle rival could learn from: embrace human labor, be flexible and focus on the details.
Tesla, whose Model 3 is set to compete with BMW’s 3-Series and coming i4 electric sedan, has repeatedly pushed back production targets and temporarily halted assembly lines to rework them. Amid the struggle, founder Elon Musk has admitted to installing too many robots.