Wendy's Taunts ‘Yo Beef's Still Frozen’ in Twitter Burger Battle

Wendy’s Co. has long touted its fresh beef as a selling point. The fast-food company is now defending that turf with stinging tweets and other social media jabs aimed at McDonald’s Corp.

“TFW yo beef’s still frozen,” Wendy’s says in one tweet. “Happy #NationalFrozenFoodDay to you for all the frozen beef that’s sticking around in your cheeseburgers,” it taunts in another. And on the Wendy’s website, there’s this: “Unfreezing beef is uncool.”