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Roast-Beef King Arby’s Is Betting Big on Lamb

  • Fast-food restaurants are betting millennials will eat lamb
  • Fighting against ‘gamy’ taste and the protest of crying kids
Bloomberg business news
Confused About What to Eat? You're Not Alone
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Lamb, of all things, is making a comeback in America.

Arby’s, the king of roast beef, will soon start peddling lamb gyros year round. Sandwich seller Potbelly Corp. is offering a gyro flatbread; Darden Restaurants Inc.’s Yard House brewery, a lamb burger topped with feta cream cheese; and Romacorp Inc., lamb ribs at more of its Tony Roma’s restaurants.