Inside Hyundai Heir's Plan to Fend Off Elliott Attack

  • Group’s scion says shareholder returns are ‘just beginning’
  • Carmaker’s founding family faces key vote on merger this month
Chung Eui-sunPhotographer: SeongJoon Cho/Bloomberg
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With one of the most tenacious activist investors breathing down his neck, Hyundai Motor Group’s crown prince is preparing to defend his family’s dominance of the world’s fifth-largest automotive empire by seeking to win over shareholders ahead of a looming showdown.

After announcing about 1.6 trillion won ($1.5 billion) in buybacks and stock cancellations in the past month, shareholder returns are “just beginning,” Vice Chairman Euisun Chung, the 47-year-old son of the group’s octogenarian patriarch, said in a rare impromptu interview at a Hyundai innovation center event in Seoul this week. “Our shareholder policies unveiled so far are not everything we have.”