Google’s Developer Show to Highlight the Promise and Perils of Its Data Hoard

Google’s Sundar Pichai will address a throng of software coders on Tuesday to persuade them to build the future of computing with his company. To everyone else listening, he’ll try to convince them to trust Google in this future. It’s a tough balancing act.

Pichai, chief executive officer of Alphabet Inc.’s Google, headlines the company’s annual I/O conference where the internet giant releases a slate of new tools for developers of mobile apps and websites. This year’s pitch will look beyond smartphones to focus on the company’s cloud-computing, mapping and artificial intelligence software, according to the program’s itinerary and a person familiar with the plans. It’s all designed to win developers away from Google’s main rivals in the race to find the next big computing platform: Apple Inc., Amazon.com Inc., Facebook Inc. and Microsoft Corp.