Walmart Tries to Lure Millennials With Harry’s Razors
Products inside a brick-and-mortar store for Harry's, the online purveyor of subscription shaving razors and other grooming items primarily for men, in New York, Dec. 2, 2014.
Photographer: Michael Nagle/The New York Times via Redux
Walmart Inc. will offer men’s grooming products from Harry’s later this month, expanding the brand’s reach beyond Target Corp. and giving Walmart a product coveted by millennials.
Starting May 21, the world’s biggest retailer will sell Harry’s goods in 2,200 of its U.S. stores -- fewer than half of the total -- and online. There are plans to further expand availability by the end of the year, according to a statement. The offering will include one exclusive item -- Harry’s Truman-style razor in a surf-blue color similar to Walmart’s logo.