Tom Brady's Vegan Meal-Kit Maker Gets Del Monte Capital Infusion
- Purple Carrot to use $4 million equity investment to expand
- Company sells plant-based meals and partnered with star QB
This article is for subscribers only.
Purple Carrot, the meal-kit company that partnered with Tom Brady to create the quarterback’s TB12 line of food, is getting a boost from the fruit and vegetable giant Fresh Del Monte Produce Inc.
Del Monte, which generates more than 40 percent of its revenue selling bananas, is investing $4 million in the Needham, Massachusetts-based startup. The deal gives Purple Carrot, which only sells vegan meals, access to a national distribution network and supply chain as it tries to compete in the increasingly crowded meal-kit industry.