An iPad for 80-Year-Olds: Senior-Citizen Carrier Bets on Tablets
- Consumer Cellular is adding ‘GrandPad’ device to its lineup
- The company expects to reach $1 billion in revenue this year
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Consumer Cellular Inc. has spent years carving out a lucrative niche in the wireless industry: selling mobile phones to senior citizens.
Now the closely held carrier looks to apply that formula to tablets and smart-home equipment. The idea is to offer technology that’s simpler to use, both for non-savvy consumers and those who are physically challenged.