Salesforce Backs $100 Million Venture Capital Fund in Canada

  • Canada Trailblazer Fund to help enterprise cloud start-ups
  • Fund follows Salesforce vow to spend $2 billion in Canada

Photographer: David Paul Morris/Bloomberg

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Salesforce.com Inc., the largest maker of online customer-management software, is investing $100 million in Canadian technology through a venture fund to support tech start-ups.

The Salesforce Ventures unit set up the Canada Trailblazer Fund to help cloud-computing startups in the country, the San Francisco-based company said Thursday in a statement. First-round funding recipients include Tier1CRM, Traction Guest, Tulip and OSF Commerce, which all have products that integrate with Salesforce’s platform.