Snap's Slowdown Stirs Doubt on Redesign; Shares Plunge
- Snapchat parent’s first-quarter sales fall far short of target
- Tweaks to app, new advertising-sales system are curbing gains
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Snapchat’s redesign isn’t working.
In November, parent company Snap Inc. embarked on a dramatic reorganization of its mobile photo-sharing app to combat sluggish growth. But once the update reached all of Snapchat’s users in the first quarter, user additions and sales slowed even further amid a public revolt over the new design. Revenue gains in the current quarter will be even smaller, the company said Tuesday, sending shares plunging as much as 20 percent in New York Wednesday, the biggest intraday drop in almost a year.