Restaurant Chains Will Feel the Impact From a Long Winter For Months to Come
- Colder-than-usual April likely to hurt second-quarter results
- Bitter temperatures kept diners from going out to eat
Photographer: Caitlin O'Hara/Bloomberg
This article is for subscribers only.
It had been months since Adam Dubois, 30, went to Dollop Coffee in Chicago’s Loop. Instead, he’d stayed cooped up in the office, reluctant to venture out in the snow and frigid spring temperatures.
“It definitely decreased my willingness to travel more than a block,” he said while sipping an iced coffee on a bench outside with a co-worker. Temperatures in the city reached into the 70s and 80s this week after a bitterly cold April.