Lego, Amazon Start Platform for Interactive Building-Block Game
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Lego A/S will partner with Amazon.com Inc. for a project that couples the toymaker’s building blocks with the retail giant’s interactive voice program.
Children will be able to communicate with Amazon’s virtual assistant Alexa through a storytelling program as they play with their building blocks. The product was launched in the U.K. and the U.S. on Wednesday, the Danish company said in an emailed statement.