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Intel Wants Its New Drones to Find Jobs Outside the Spotlight

  • UAVs help companies see how projects are developing over time
  • New drone software helps Intel spread the reach of its chips
Lights from 100 Intel Shooting Star Mini drones take the shape of a heart as the Guinness World Records title for indoor flight show without using GPS is broken in Las Vegas on Jan. 8.

Photographer: Ethan Miller/Getty Images

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Intel Corp. drones played starring roles at the 2018 Winter Olympics, the music and arts festival Coachella and danced above the Bellagio Hotel’s fountains in Las Vegas.

But while those stunts, involving hundreds of Shooting Star drones that create a light show in a modern twist on fireworks, are great PR, what’s going on behind the scenes is much more valuable to Intel. New software the company is rolling out for more utilitarian unmanned aerial vehicles may play a more lasting role in its attempts to spread the reach of its chips.