Skip to content

NYC’s 90-Story One57 Perks Up Sales With Luxury-Condo Discounts

  • Price breaks ‘convince people it’s time to buy,’ Barnett says
  • With others discounting, it’s a new day on Billionaires’ Row
Inside of the apartment unit at ONe57 in New York City in New York, U.S., on Saturday, April. 12, 2018.

Photographer: Jeenah Moon/Bloomberg

One57, the Midtown skyscraper that has symbolized both Manhattan’s luxury condo boom and its slowdown, just had its best sales quarter in more than a year. The secret: a good bargain.

Four years after completing the 90-story tower -- and setting a New York City record with a $100.5 million condo deal -- Extell Development Co. is still working to sell it out. In the first three months of the year, the firm sold five apartments totaling $73 million, according to a filing on the Tel Aviv Stock Exchange, where Extell sells debt. It was the firm’s best quarter at One57, by both unit sales and value, since the end of 2016, according to an analysis of filings and data from StreetEasy.