Allergan Is Betting on Botox for Men
- Company to roll out TV spots directly targeting male consumers
- Drugmaker also creating U.S. institute to train professionals
Get Ready for 'Brotox'
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Call it Brotox.
Allergan Plc is rolling out its first advertising campaign that directly pitches its blockbuster wrinkle-smoothing treatment Botox to men, a spokeswoman said Monday. The campaign will include TV commercials. Botox, which is injected into the skin, is used mostly by women.