What Comes Next as Comcast, Fox and Disney Battle for Sky

Photographer: Simon Dawson/Bloomberg

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Comcast Corp. lobbed the ball back to 21st Century Fox Inc. and Walt Disney Co. in the battle for Sky Plc this week, starting a bidding war for Britain’s biggest pay-TV company.

With Comcast formalizing its 22 billion-pound ($31 billion) offer for Sky on Wednesday -- 16 percent above Fox’s existing bid -- investors are expecting a response from Fox or Disney, which has a $52.4 billion deal to buy most of Fox. Complicating matters is an expected regulatory decision on Fox’s bid and the question of whether Comcast would face a similar U.K. review. Here’s what could come next in the takeover fight: