U.K. Healthcare Startup Said to Have Posted Fake Reviews Online
- Startup matches patients with in-home health professionals
- Ex-U.K. senior lawmaker hired as chairman of Cera’s board
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U.K. health care startup Cera Care has attracted more than $4 million in venture funding and amassed a roster of advisory board members that includes a former deputy prime minister, a former chief executive officer of Standard Chartered Plc and luminaries from public and private health.
The two-year-old company matches patients with in-home health-care professionals capable of providing everything from support for elderly clients to live-in assistance for people with dementia, and has garnered positive press from U.K. publications. Its website also boasts sky-high ratings on customer-satisfaction sites and partnerships with 10 U.K. National Health Service organizations.