Vanguard Ponders a Big Change in Japan: Selling Its Funds Directly
- The $5 trillion money manager has small presence in country
- Until now, Vanguard has sold its funds through local partners
Mount Fuji stands behind illuminated buildings as the sun sets in Tokyo.
Photographer: Tomohiro Ohsumi/BloombergThis article is for subscribers only.
Vanguard Group is considering selling funds directly to investors in Japan as it seeks to crack a market that’s largely eluded it for almost two decades.
That model is in keeping with the heritage of the world’s second-largest money manager, according to Japan head David Kim. Vanguard gets only a tiny fraction of its $5 trillion in assets from the Asian country, where it currently sells through partners.