The Theme Park Industry Is Booming
- Relatively early Easter also helps attract crowds to resorts
- Six Flags announces plans to open three new parks in China
Photographer: Patrick T. Fallon/Bloomberg
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More people are streaming into theme parks during what was long considered the off-season, bolstering results at Six Flags Entertainment Corp. and Comcast Corp.’s Universal resorts.
Six Flags attendance surged 27 percent last quarter, helping send the shares on their biggest rally in more than three years. The debut of Hurricane Harbor Mexico and the shift of its Six Flags Magic Mountain park to a 365-day schedule both contributed to the gains.