Ford Saying So Long to the Likes of the Fusion and the Fiesta

Ford Motor Co. said it will no longer invest in traditional sedans for its namesake brand, spelling the eventual demise of models including a long-ago best-seller, the Taurus.

“Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America,” the automaker said in a statement announcing its first-quarter earnings. “Over the next few years, the Ford car portfolio in North America will transition to two vehicles -- the best-selling Mustang and the all-new Focus Active crossover coming out next year.”