Harley Hints at Sharper Turnaround Plan to Spur Bike Demand
- Company planning ‘significant’ steps to improve performance
- U.S. motorcycle retail sales plunge the most in five years
Photographer: Luke Sharrett/Bloomberg
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Harley-Davidson Inc. teased a tuned-up turnaround plan to cope with a deepening slump in demand for the American motorcycle maker’s bikes.
Harley will refine its road map for recovery and reveal “significant additional steps” this summer to improve performance, the company said as it reported the steepest drop in quarterly U.S. retail sales in five years. The shares were little changed at $41.03 as of 9:43 a.m. in New York, erasing a gain of as much as 5.1 percent.