H&M to Cut Dividend for First Time Since 1974, Analysts Say

  • Clothing retailer will struggle to match this year’s payout
  • Analysts forecast 7.5 percent cut in payment for 2018

Photographer: Victor J. Blue/Bloomberg

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Hennes & Mauritz AB will probably cut its dividend for the first time next year as the Swedish clothing retailer struggles to attract shoppers to its stores.

The company is expected to reduce its dividend 7.5 percent for fiscal 2018, according to the average estimate of 27 analysts surveyed by Bloomberg. That would be the first cut since H&M shares began trading in 1974.