American Brands at War With Alibaba Over Visibility, AP Reports

It was looking like a banner year for business in China. The U.S. clothing company was expecting a 20 percent jump in online sales on Alibaba's Tmall, thanks to the e-commerce giant's massive reach.

5 Consumer Brands Say Alibaba Is Punishing Them: AP

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By Associated Press

April 23, 2018 at 3:12 AM UTC

Updated on

April 23, 2018 at 4:08 PM UTC

This article is for subscribers only.

Shanghai (AP) -- It was looking like a banner year for business in China. The U.S. clothing company was expecting a 20 percent jump in online sales on Alibaba's Tmall, thanks to the e-commerce giant's massive reach.

But executives soon learned that what Alibaba gives, it can also take away.