Amazon Prime's Membership and Retention Are Higher Than Costco's
Amazon Hits 100 Million Prime Members
This article is for subscribers only.
Amazon.com Inc. Chief Executive Officer Jeff Bezos said the e-commerce giant has exceeded 100 million paid Prime subscribers and will continue to invest to meet “ever-rising” customer expectations.
With a base that tops nine-digits, Prime now has more members than Costco Wholesale Corp. Costco last reported having 90 million members in its fiscal 2017 annual report.