Skip to content

Coachella's Indie Acts Opt for Label Deals Even in Spotify Age

  • Record labels still hold sway to help book gigs, pay expenses
  • Spotify rolling out tools to help artists go it alone
ODESZA plays onstage at Coachella on April 15.

ODESZA plays onstage at Coachella on April 15.

Photographer: Kevin Winter/Getty Images

On stage at Coachella, Josh Conway could practically taste it. He and his compatriots in the indie band The Marias were playing the largest music festival in North America. They were on the verge of making it.

Which raised the specter of the biggest decision of their careers: Do they sign with a record label, or continue to go it alone in the Spotify economy?