Honda’s Never-Used, Three Year-Old Factory Is Finally Starting Up
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Honda is finally planning to open its newest factory in Brazil, idle since it was built in 2015. But not for the reason they originally intended.
The carmaker built the Itirapina, São Paulo, plant for 1 billion reais ($290 million) with the plan of doubling its capacity in the country. Instead, the automaker will transfer operations to the facility in 2019 to increase productivity and efficiency, as it seeks to absorb higher costs rather than passing them onto customers, said Paulo Takeuchi, executive director of institutional relations at Honda in Brazil.